(re)Purpose:full > Plant a Tree

Plant a Tree

This initiative was launched in January 2016 at the same time that (re)Purpose:full was introduced. A tree was planted in the name of each and every coworker that month in partnership with the National Forest Foundation. From that point on, a tree has been planted in the name of each new coworker on the day that they are hired.


  • Through photosynthesis, trees absorb carbon dioxide and emit oxygen. The average tree can clean up to 330 pounds of carbon dioxide annually while emitting enough oxygen for a whole family.
  • During a storm, the canopy and root systems of trees act as a both a sponge and a filter, cleaning the water as it seeps into the water table and reducing storm water runoff.
  • Forested areas are far less prone to flooding and soil erosion.
  • Trees provide a habitat and refuge for urban wildlife, as well as wildlife that may have otherwise been displaced by development.
  • One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This is enough to meet the annual needs of 18 people.
  • There are about 60– to 200-million spaces along our city streets where trees could be planted. This translates to the potential to absorb 33 million more tons of CO2 every year, and saving $4 billion in energy costs.